Secure Attachment

How do you make Command Strips appealing to college kids? You use the language that appeals to them. Our mission was to get college kids to care about a product that many of them don’t give a second thought, so we did exactly that.

Team: Jackson Kronland, Emma Wilder, Kaitlyn Winchester

Magazine Ads - Click for full page.

Out of Home

A bus stop execution would be placed at college campuses around the country to reach the millions of college kids utilizing public transit.

A billboard execution with to-the-point copy for a fast impresison.

Publicity Stunt

We put command strips around “Sex Drugs and Rock n Roll” at Indiana University. The event is about the basics of college and dorm life, and by placing this there we both lean into the sex joke theme and the basics of dorm life.