Your Phone is Your Life

Top: An our of home execution in an airport

Bottom Middle: Out of home execution in a city

Bottom Right: An Instagram ad for online reach

Our campaign focuses on the idea that when you lose or break your device, you don't just lose technology, you lose a piece of yourself and your connection to the world around you. Phones, laptops, and cameras allow us to communicate, capture memories, and stay involved. Without them, people can feel disconnected and even invisible. Our visual idea is to portray a person without their device as a black silhouette, representing how something so important can cause someone to feel disconnected from the moment.

Team Members:

Erin Cosgrove, Jackson Kronland, Emma Wilder