Don’t overthink it.

Mosquitoes are annoying, and oftentimes, people overcomplicate solutions to annoying problems. Poking fun at that, and showcasing how easy Thermacell is to use, we’ve come up with ridiculous, complicated “solutions” to mosquitoes, then offered the alternative: Don’t Overthink.

Team Members: Jackson Kronland, Emma Wilder, Erin Cosgrove

Billboard Concept

These 3 print posters emphasize how easy Thermacell is to use by poking fun at other wild hypothetical alternatives

The idea of this Instagram video would be showing someone trying a crazy way to get rid of mosquitos but failing, before shifting to a shot of him in the yard enjoying himself without worrying about mosquitos.

Influencer collaboration concept with Zack King