Same Bubbles. No Battle.

Our idea is to create a 2x1 billboard showing consumers the effect that other sodas have on their gut and why Olipop is better. All of our comps show a scene depicting a type of battle that happens in your gut when you don’t choose Olipop. Many people don’t consider products like Olipop to be a real option because they don’t see it as “real” soda, but our aim is to change that and create a campaign that shifts your mindset.

Team Members:

Erin Cosgrove, Jackson Kronland, Emma Wilder